5 Business Trends Every Company Must Prepare for in 2026
2026 will be shaped by fast-moving developments in AI, personalization, sustainability, and the future of work. This article from futurist Bernard Marr outlines five business-critical trends organizations must prepare for along with insights to help you stay ahead of the curve.
Read the article to understand what's coming and how to align your strategy. Contact Definitive Solutions to explore how we can help you adapt and lead through change.
What role will AI play in business processes by 2026?
AI is anticipated to be a significant catalyst for change in 2026, with autonomous AIs managing complex tasks across various business functions. For instance, in finance, AI could handle invoicing and transaction reconciliation, while in HR, it might streamline onboarding and training. Companies that implement these AI-driven workflows are likely to enhance their agility and allow human workers to focus on more strategic tasks.
How can businesses leverage AI for customer engagement?
Forward-thinking businesses will focus on developing AI-powered products and services that directly address customer needs. This includes tools like AI business co-pilots and generative design applications. The goal is not just to improve efficiency but to empower customers to utilize AI effectively, thereby enhancing their overall experience.
What are the key challenges related to cybersecurity in 2026?
Cybersecurity threats are expected to escalate, with costs to businesses projected at $10.9 trillion in 2025. Companies must prioritize building robust defenses and fostering a security-aware culture. This includes preparing for advanced threats like deepfake phishing and ensuring that all employees understand their role in maintaining security, thereby enhancing overall resilience against potential attacks.
5 Business Trends Every Company Must Prepare for in 2026
published by Definitive Solutions
Definitive Solutions was founded in 1999 by Peter Meade who has over 30 years in the IT industry. We deliver IT managed services, cloud and security solutions to our SMB and Enterprise clients throughout Ireland and Internationally.
We are not just another MSP; our technical skill is given, but our success has been built on the ethos of trust and our focus is always on building strong relationships. Our approach is to really understand our clients’ business challenges and goals, and implement bespoke technology products and services which meet their unique business requirements.
As an independent private company, you can trust us to give impartial advice. We stand over every product and service we recommend and will only offer the right solutions for our clients. There is no such thing as ‘one size fits all’.
Our focus on professional trust and relationships does not just apply to our long-established clients; it continues within our dedicated team, evidenced by one of the strongest retention rates in the industry, and with our partners.
All of the growth and success our business has enjoyed is a result of our outstanding team of people and we all share a passion for providing the best customer experience.
Our clients range across all industry verticals including financial services, public sector, distribution, pharma and charities. Many of our clients operate within highly regulated industries, and adhere to strict compliance and regulation standards and we work closely with them to ensure their technology strategy is aligned with their compliance responsibilities.
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