Virgin Money modernises banking with Microsoft Copilot Studio | Microsoft Customer Stories
Virgin Money is reshaping how financial services operate with Microsoft Copilot Studio. This customer story reveals how the bank used custom agents to streamline operations, automate customer interactions, and maintain compliance while enhancing employee productivity. Read the story to see how Copilot Studio helps organisations design secure, tailored AI agents that deliver measurable impact. Connect with Definitive Solutions to explore how to start building your own Copilot-powered solutions.
Redi is an AI-powered assistant developed by Virgin Money in partnership with Microsoft using Microsoft Copilot Studio. It consolidates multiple virtual assistants into one smart solution, providing real-time support and intelligent automation to enhance customer interactions.
How effective is Redi in customer engagement?
Redi drives 54% customer engagement on outbound messages and boasts a 97% journey completion rate. This indicates that over half of the customers choose to interact with Redi, and of those, nearly all complete their inquiries successfully.
What benefits does Redi provide to Virgin Money's teams?
Redi assists Virgin Money's teams by handling routine requests and triaging more complex issues, allowing employees to focus on high-impact queries and building customer relationships. It also provides actionable insights that help refine services and enhance the overall customer experience.

Virgin Money modernises banking with Microsoft Copilot Studio | Microsoft Customer Stories
published by Definitive Solutions
Definitive Solutions was founded in 1999 by Peter Meade who has over 30 years in the IT industry. We deliver IT managed services, cloud and security solutions to our SMB and Enterprise clients throughout Ireland and Internationally.
We are not just another MSP; our technical skill is given, but our success has been built on the ethos of trust and our focus is always on building strong relationships. Our approach is to really understand our clients’ business challenges and goals, and implement bespoke technology products and services which meet their unique business requirements.
As an independent private company, you can trust us to give impartial advice. We stand over every product and service we recommend and will only offer the right solutions for our clients. There is no such thing as ‘one size fits all’.
Our focus on professional trust and relationships does not just apply to our long-established clients; it continues within our dedicated team, evidenced by one of the strongest retention rates in the industry, and with our partners.
All of the growth and success our business has enjoyed is a result of our outstanding team of people and we all share a passion for providing the best customer experience.
Our clients range across all industry verticals including financial services, public sector, distribution, pharma and charities. Many of our clients operate within highly regulated industries, and adhere to strict compliance and regulation standards and we work closely with them to ensure their technology strategy is aligned with their compliance responsibilities.